by Sam Akbay
What It Means for Buyers, Sellers & Strategy
As we step into the second half of the year, the latest June 2025 House Price Index reveals a subtle but significant shift across the London property landscape.
While many boroughs continue to experience modest growth, premium postcodes like Kensington & Chelsea, Camden, and Merton are showing slight declines—an important signal for both buyers and sellers to consider when planning their next move.
Key Highlights from June 2025
Bexley: +2.1%
Richmond upon Thames: +1.9%
Newham: +1.6%
Camden: -0.3%
Merton: -0.6%
Kensington & Chelsea: -0.8%
Why Are High-End Areas Slipping?
In Kensington & Chelsea, the drop of 0.8% might seem minor, but in a market where properties are valued in the millions, it reflects a cooling trend. Factors like rising mortgage rates (currently hovering around 4.61%) and evolving buyer priorities—think energy efficiency, outdoor space, and flexible work-from-home layouts—are reshaping what “value” means.
For many buyers, outer zones and suburban boroughs like Bexley and Richmond are becoming increasingly attractive for their balance of affordability and lifestyle quality.
Advice for Sellers in a Cooling Luxury Market
If you’re considering selling in a traditionally high-value area:
Realistic pricing is key. Buyers are more price-conscious than ever.
Presentation matters. Professionally staged homes with updated kitchens, bathrooms, or even sustainable upgrades stand out.
Leverage off-market strategies. At Sam Akbay, we’re seeing success matching discreet sellers with motivated buyers before listings ever go live.
We’re also happy to provide a free valuation and a pricing comparison based on live market data.
Opportunities for Buyers
If you’ve been eyeing Chelsea, Fulham, or Kensington for a while, now could be your window. Slight downward shifts give savvy buyers a chance to negotiate more favourably—especially on properties that have been lingering on the market.
Pro tip: Look for properties with potential. Homes that need minor cosmetic work often offer the best value in this market.
Our Local Data – Your Strategic Edge
At Sam Akbay Property Agency, we combine hyper-local insight with up-to-date national trends. Our Chelsea-based team continuously tracks how the market is shifting street by street—not just borough by borough.
Whether you’re ready to sell, looking to buy, or simply want a clearer picture of where the market is headed, we’re here to guide you through your next step with clarity and confidence.
📞 Let’s Talk
Curious how these shifts affect your property’s value or your next purchase?
Get in touch with our team at Sam Akbay Property Agency
